In the movie The Insider, there’s this great scene where Al Pacino’s character tells his wife, "I’m Lowell Bergmann, I’m from 60 Minutes. You know, you take the ’60 Minutes’ out of that sentence, nobody returns your phone call."
It’s true. In my case, I’m the Associate Editor of Copyblogger.com, and it’s what grabs everybody’s attention.
But it’s also just one layer of my life.
Recently, I left the USA and moved to the sunny beaches of Mexico (a story you can read here). Also, at the age of 29, I’m one of the oldest people in the world with Type II Spinal Muscular Atrophy (another story, which I’ve written about here). Lastly, I’m a rather highly paid social media consultant, teacher, and coach. It’s how I make my living.
In my heart though, I’m a teacher.
Nothing gives me more pleasure than taking a complex topic that perplexes even the most intelligent minds and simplifying it down to a stupidly easy format anybody can understand and use. It’s hard to do, but somehow, I’ve always been good at it.
I’d like to think it’s what I accomplished with Headline Hacks. Old-school copywriting purists may scoff and call it sacrilege, and I suppose it could be, but it’s also a lot more efficient than spending years of your life learning how to write a proper guideline. If annoying a few old duffers is the cost of saving folks all that time, then so be it.
I genuinely hope you enjoy it, and if you’d like to drop me a line, feel free to do so. You’ll find my email address at the end of Headline Hacks, and you can reach me there anytime.